Unit
8
Understand
the key characteristics of media organisations of different structures, the
differences between the benefits and drawbacks of different types of media in
terms of structure:
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Explain:
What
horizontal integration is?
This is where a production company expands into other are of one
industry. This means that the company can develop in a particular area of
production or they can buy out another company that deals that deals with
these areas.
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Benefits / PROS
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Drawbacks / CONS
The Company that seeks to expand through a horizontal integration can achieve
economies of the different scale, economies of scope, to increase the market
power or the market share, reduction of production costs and the reduction of
competition and increases in other synergies.
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Explain:
What
vertical integration is?
This is why the production company has
the ownership to this production and distribution and exhibition to the film
by the similar company because of this and they receive all of the profit
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Pros
– they Increased competitiveness and the greater process to control the
Increase of the market share.
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Explain:
What
co-operative is?
A cooperative (also
known as co-operative, co-op, or coop) is "an autonomous association of persons united voluntarily to
meet their common economic, social, and cultural needs and aspirations
through a jointly-owned and democratically-controlled enterprise".[1] Cooperatives may include:
The cop
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