2b

Poster campaign example (Definitions for all of these are on the Task 2.A help sheet on Moodle)	a)      The purpose of each technical element and how it communicates the campaign’s purpose to the audience.	b)      You are too address the client brief, context of the client and its target audience > how has the graphic design created the product to suit the needs of the campaign (did it work?) and also target the audience intended for it.	c)       What is your campaign(s) marketing or selling & how is this message being communicated?	Checklist: Have you discussed all of these for each technical element where you can?
1.       Composition 2.       Point of focus 3.       Colour 4.       Scale	The Composition for my 3 different 8are the colours that I have chosen for them and also they have their own meaning to this because they are going to been shared out to different social and the VLE apps that are going to be on internet that the young and older people are going to look at the peace of work that I have made. The point of focus for the design is that I need to share it and make everyone know that I am making different magazine that are suitable for the target audience are going to be reviewing my peace of work. The reason why I used different colours to show what each magazine is respecting to the companies that are going to be looking at my work. The scale for this is dimensions of your products			Mood and atmosphere Genre Ideology Brand identity
1.       Proportion 2.       Basic semiotics 3.       Typography 4.       Lettering				Mood and atmosphere Genre Ideology Brand identity
1.       Hierarchy 2.       Line 3.       Shape 4.       Legibility				Mood and atmosphere Genre Ideology Brand identity

Moving image campaign example	d)      The purpose of each technical element and how it communicates the campaign’s purpose to the audience.	e)      You are too address the client brief, context of the client and its target audience > how has the graphic design created the product to suit the needs of the campaign (did it work?) and also target the audience intended for it.	f)       What is your campaign(s) marketing or selling & how is this message being communicated?	Checklist: Have you discussed all of these for each technical element where you can?
Timing and Rhythm of motion (State of movement that is generated from within the composition – how has it been arranged and how was timing and rhythm of motion.)				Mood and atmosphere Genre Ideology Brand identity
Pace and motion (Cutting rate, animated graphics)				Mood and atmosphere Genre Ideology Brand identity
Relating text and images to audio or sound (how are they related/connected. Do they compliment each other – e.g. jingle, soundtrack, voice over)				Mood and atmosphere Genre Ideology Brand identity

Website campaign example	g)      The purpose of each technical element and how it communicates the campaign’s purpose to the audience.	h)      You are too address the client brief, context of the client and its target audience > how has the graphic design created the product to suit the needs of the campaign (did it work?) and also target the audience intended for it.	i)        What is your campaign(s) marketing or selling & how is this message being communicated?	Checklist: Have you discussed all of these for each technical element where you can?
Navigation (What system is there for a user [yourself] to move around the website? Hyperlinks, drop-down menu, search bar, etc.)				Mood and atmosphere Genre Ideology Brand identity
Use of grid (structure) (layout & position)				Mood and atmosphere Genre Ideology Brand identity
Interactivity: dynamic or static content (Is there any communications via text or any shot e.g. point of view shot that allows the audience to participate)				Mood and atmosphere Genre Ideology Brand identity
Use of imagery (Images)				Mood and atmosphere Genre Ideology Brand identity

K90