Analysis of most shocking second a day

Analysis of most shocking second a day campaign video

 

Setting:

A young girl's life gets turned upside-down in this tragic second a day video....

The video is about a little girl who is living an extremely happy and healthy life when there is a changeover to where she is sad and has lost everything that she wants. She can’t have the same life style as before. At the start she is in the house with her family and friends and she is celebrating her birthday. In the house they use a lot of artificial lighting e.g. light bulbs and lampshades to create a happy, enjoyable atmosphere in the first scene.

 This image shows the skyline of London which indicates that this campaign video is set in London. The girl is walking through a park and you can see the London Eye. The colour of the sky looks like a typical British autumn day. The weather is very dull and grey, similar to her facial expression as seen in the eye level shot.

Costume:

At the start she is wearing a white dress and white symbolizes innocence and purity. Later she is wearing her school uniform this shows us that she is still a child, then throughout the advert her clothes become very rough and dirty this is due to the conflict going on around her.

 Props;

The use of props in this video helps to show the audience how the young girl is touched by what is happening and what she is going through. The young girl is seen at the beginning wearing different clothing in the various shots, this shows the audience the young girl’s lifestyle as being …. The writer also uses different props to show her family life, for example the video starts with her family and friends celebrating her 9th birthday with a cake and different birthday’s balloons. The next clip shows that she is having breakfast, eating bread with chocolate spread. Then the young girl is dressing up in cloths, the props used were lipstick and a hat. The next clip is showing that the little girl is in a bed room doing nothing. There is her teddy bear with her and also a lot of toys in the background. The next clip is showing us that she is playing a violin, creating a song. The next clip is showing that the young girl is playing with someone and having fun. She is wearing a blue jumper. The next clip is showing her wearing a red cardigan and a white t-shirt. The next clip is showing that she is wearing a yellow jumper and speaking to someone or maybe herself. Fast-forward this clip to the middle and she is looking depressed because its dark and she’s running away from somewhere. The next clip is showing how she is feeling at that moment of time. She is with her dad, leaning on him. The next clip is showing that she is being treated with different tablets. The next clip is showing her going out with her father, a blast goes off next to her. It is a bomb. The next clip is showing her running to a car to take cover. The clip after this is showing that she is in the car and going to somewhere that she doesn’t know. There are police cars going somewhere she can see blue lights everywhere. The next clip is showing that she is still in the car with her teddy bear. The next clip is showing her reaction even though she doesn’t even know what is going on. She is in the car but her mood has changed. In the next clip she is still in the car and she is eating a snack. The next clip is showing that she is scared and wants to hide so nothing is going to happen. The next clip is showing her and her mother running for safety. The next clip shows what has happen after the blast. The next clip is showing that the young girl is using a gas mask to be safe from the gas that is everywhere and her mother is helping her. The next clip is showing that the girl is unhappy about what just happen. The next clip is showing that she doesn’t want to be next to nobody at all. The next clip is showing her coming out of somewhere and her hair is coming out. The next clip is her with her mother and father in the background just walking but upset. The next clip is her eating an apple. The next clip is her running away from people that are shooting and she wants to get to safety as soon as possible. The next clip is when she is running and looks back and sees her dad locked behind a gate and she is screaming "Daddy". The next clip is of her holding her teddy bear next to her face and cuddle next to her mum while her mum is crying. The next clip is her on get own standing and thinking about life and crying and looking like she lost everything, the next clip is when is she with her mum going into someone that dark and it looks like the army he. The next clip is when she is in the army base when they are looking after her and making sure that she safe. The next clip is when she’s on the hospital bed sitting down and getting checked out by a doctor and checking her heart if they anything wrong. The next day on the clip is she’s still in the hospital and like in the evening waiting for someone or getting checked out. The next clip is when she still in the hospital over night while she is holding a cup and wants to sip a bit of water. the next clip is when it’s her birthday and she is having it in the hospital with her mum in the back ground singing happy birthday to her and holding a cake but with one candle and the little girl is looking upset because she feels lonely and maybe she doesn`t like the hospital. “JUST BECAUSE IT ISN`T HAPPING HERE DOESN`T MEAN ISN`T HAPPING #SAVESYRIASCHILDREN #SAVING THE CHILDREN

 

 The mask was resenting her by giving her lots of mask to use as a prop as while she was wearing different ones in the clip to see where she is at that time off day also they used the gas mask to show that she is trying to get away from something and showing that there is war or someone is acting the place that she is at the moment of day. This clip is showing use how she is based in the scenes and also how she was moving around in the car with her family to go to safety she had to go to the hospital to get checked out and looked after they was different kind of props that was used in the hospital and she was

 

  shots :


^{The different type of shots that was used to make this short clip that was used by the producer is that they are shot and to see the dissimilar shorts and they movement that they are showing at the shots goes pass and to see what they are trying to show under the line to the short clip and see how the young girl how she is feeling from the moment of time and the shots that was used to make this is to make us understand the meaning behind the story  of the littrle girls life and how we are meant to support her.}

 

Sound

 There is different kind of sound that she is making us listen to while the clip was playing and it was moving faster than I thought it was going to be also while the different shots were coming up at different times. There were different sounds in the backgrounds to show what the young girl is feeling and hearing, the music in the back ground was more deeply emotional because while they are showing the young girl in the moment of time that she was feeling with the sound effects that was going crazy. 

There are so many different sounds within the video, but at the very start there is a very little sound as she is happy, until the rumbling start to happen as the war had began. There are also diegetic sounds from the TV and the radio as it playing what on the news

Summary

Before watching this campaign video about the young girl that has no name, my understanding was that it is supposed to remind us to be aware of the other countries in crisis and war zones.